Do you want to get creative and set a record in the process?
No sporting event attracts a bigger crowd than the Indianapolis 500 which draws over 300,000 fans each Memorial Day weekend. The venue is clearly massive (2.5 miles around for those who don’t watch racing) and a football field wouldn’t fit as nicely as it did when Tennessee played Virginia Tech at Bristol Motor Speedway a few years ago but this would be incredible. A few ideas here:
- Build a special football field on the front stretch to take advantage of the most possible seating that is already in place. I don’t care about the logistics of putting grass on asphalt or the fact the pit wall is there – just have people smarter than me figure it out and get it done.
- Have Indiana’s own Tony Stewart (two-time Brickyard 400 winner and three-time NASCAR Cup Series champion) serve as an honorary captain.
- Play against a Big Ten team with a massive following who would only help drive the hype.
- Make tickets something insanely cheap for face value so that even if you can’t see particularly great, it’d be attractive to a massive audience.
- Have NBC Sports promote the living daylights out of it since it’d feature a handful of their biggest properties: Notre Dame and Big Ten football, Indy 500, and NASCAR.
Oh, then douse Marcus Freeman with milk after a Notre Dame victory and have the team kiss the yard of bricks after singing the alma mater for good measure.