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Medicana Health Group: Pioneering Technology-Driven Patient Care in Türkiye | Feast Magazine

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Medicana Health Group is revolutionising patient care in Türkiye with its innovative, technology-driven approach. This approach is underpinned by a commitment to understanding and addressing patient needs, achieved through the strategic deployment of smart technologies. This ensures a personalised and thoroughly planned care experience for each patient.

As the healthcare landscape undergoes a digital transformation, Medicana Health Group is leading the way by incorporating telemedicine, wearable technology, artificial intelligence, and genomics into its patient care strategies, thereby establishing new standards in healthcare excellence.

This strategic adoption of technology allows Medicana to leverage data analytics to improve operational efficiency, with the goals of enhancing patient satisfaction, optimising service delivery, and increasing health awareness.

Medicana is dedicated to providing tailored care, ensuring that each phase of the patient’s healthcare journey, from the initial consultation to post-treatment follow-up, is marked by personalised attention, thus offering a comprehensive and customised care experience.

Advancing Patient Care with Technology and Digitalisation

In response to the expected growth of the healthcare IT market, which is projected to reach USD 1,834.3 billion by 2030 with a CAGR of 15.8% from 2024 according to Grand View Research, Medicana Health Group is capitalising on this trend through significant IT investments and the digitisation of its healthcare services. This initiative enables the provision of online consultations, efficient appointment scheduling, and instant access to medical records, significantly reducing the usual wait times associated with healthcare. Medicana’s digital initiatives also include streamlined online payment systems, quick prescription services, and direct access to diagnostic results.

Furthermore, Medicana Health Group is a pioneer in delivering innovative healthcare services, such as digital second opinions for surgeries and comprehensive online rehabilitation and physical therapy programs, powered by AI. The Group’s digital offerings also encompass a broad spectrum of online home care services, providing educational content for all ages, from infants to the elderly, ensuring continuous and accessible healthcare support throughout the lifecycle.

Commitment to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, Board Member at Medicana Health Group.

Emphasising Value-Based Care for Enhanced Patient Experiences

Medicana’s patient-centered approach is holistic, addressing the entire spectrum of patient needs, including both physical and emotional aspects. This involves involving patients in their care decisions, developing personalised care plans, and ensuring a seamless and empowering experience within the healthcare system.

In light of the aging population and the rising demand for home-based care, Medicana offers a comprehensive array of services for elderly patients, including home-based post-operative care, telemedicine consultations, and remote health monitoring. These services are designed to provide convenience and ensure continuous, effective health management for the elderly.

Operating 16 hospitals across seven major cities in Türkiye, Medicana Health Group annually caters to a diverse patient population of over 5.5 million people, both domestically and internationally.

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